On Thursday evening, amid swirling speculation concerning an incident at Brown University, the network's Kaitlan Collins used social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.
Although CNN is certainly not a perfect news source, her statement seemed accurate for a lot of people. It remains one of the organizations where you can find reality-based and largely trustworthy reporting – notably during crises such as the one unfolding in the vicinity of a New Hampshire storage facility.
An Uncertain Situation Amid a Business Tug-of-War
But the news network, now middle-aged, finds itself in a precarious state as two massive media corporations compete for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has been drawn into a high-stakes game of business acquisition, instead of as a question of what benefits the news-consuming public.
“This is yet another example of the profound systemic issues with origins in many years of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.
The conjecture about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a larger point.
“It is often framed as a business story with powerful individuals as the protagonists, but there is scant discussion of the societal benefit,” Pickard said.
The Additional Layer: Donald Trump
The CNN scenario is complicated by Donald Trump’s views about a network he has frequently denounced as perhaps his main “fake news” foe.
Think back to the cries of “CNN sucks!” at his rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.
Trump now says that CNN needs new ownership. Many see this as a desire for ownership that will shield him from negative coverage and examination. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
There is a basis to like that company more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently appointed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.
A Possibility of More Uncertainty
Significantly, if Netflix wins, CNN and other cable outlets would first be carved out into a standalone company. Such a move could be a welcome development to many at the network, but it’s not exactly a guarantee of stability. That arrangement could set up CNN for a future sale. It never ends.
According to Timothy Wu, a lot of this is against the law, anyway. The prominent critic of big tech’s dominance wrote recently that competition laws should disallow both deals.
“Both acquisition attempts would be bad for the country, and both should be opposed by anti-trust authorities,” Wu stated.
The Core Issue and a Path Forward
No matter the outcome with this particular battle, the bigger problem persists.
“The present media landscape is a profoundly anti-democratic system, but we shouldn’t give in to learned helplessness,” Pickard emphasized. Government actions – originating in the 1930s and 1940s – helped to create this profit-obsessed monster, and new policy decisions can tackle it.
Is this likely in an era where the head of the FCC refuses to acknowledge that the agency is independent? Change is very unlikely now, but that should not imply it will be impossible forever.
Measures that strengthen independent news organizations, reinforce local journalism, fund public media, and outlaw the concentration of media power in a handful of hands are achievable – they are necessary for a healthy democracy.
Regarding media ownership, larger is not superior. And news organizations like CNN cannot be pieces in the latest acquisition battle.