The platform is rolling out a updated setting that enables them to lessen the volume of AI-made media appearing in their timelines. This initiative comes as the platform announced that it now features over 1 billion content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a global rollout. This development coincides with a rise in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately a tenth of the quickest rising content creators on another major platform primarily display content made by AI. A significant portion of this content is classified as mass-produced AI material, a term for substandard, factory-style content that is often illogical or bizarre.
Based on user feedback that many people enjoy content produced via AI tools, including digital art to educational videos, and we aim to provide users the power to adjust the amount of that, based on their own choices,” stated a spokesperson.
AI on the Platform
The platform shared that there are now 1.3bn videos on its network identified as AI-generated. In total, in excess of 100 mn videos are added to the platform daily, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI content they see by using the “manage topic” feature in the application and selecting “AI-generated content”. Further subjects that can already be adjusted under the tool cover current affairs, style, cosmetics, and movement.
Platform Guidelines
Its policies mandate creators to label “realistic” artificially created content, and it forbids harmful AI impersonations of celebrities or emergencies. Any believable artificial content that is without a tag can be deleted under its terms of service.
In addition, the app will now add an “AI-made” watermark to content produced via its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This step is intended to help prevent users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a $2m awareness program for specialists and organizations to create informative material about using AI responsibly. This initiative will support non-profit groups focused on training computer science.
Moderation Strategy
The video-sharing app has defended its moderation strategy, amid debate over intentions to make redundant hundreds of content moderators in Britain. The company is set to eliminate a significant number of roles in its trust and safety team in London, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A senior executive stated that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most harmful content ahead of it is viewed by staff. TikTok reported a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to integrate humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a extensive automated help is really helping us work at speed.”
